Sunday, June 29, 2008

LifeLock: How It Works & Some Background Info!

Dennis Diaz, a billiards buddy, highlighted to me more of the benefits of Life Lock after reading a LifeLock review and the LifeLock reviews by consumers at my site.

LifeLock Graphic

LifeLock helps consumers and its consumers protect their identity by rendering their personal information useless to identity theft thieves, and backing it up with a $1 million total service guarantee! That’s right, it’s a $1 million bucks guarantee, friends! LifeLock is famous for its CEO giving out his Social Security Number in advertising and national press, a marketing strategy that made the company realized considerable growth over the years.

And here’s some background information on the firm, everyone! LifeLock is a private company located in a secure facility in Tempe, Arizona. America’s number one identity theft protection program is backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners. It has won the prestigious American Business Award for the Best Radio Advertising Campaign in 2007 and was a finalist for 10 other ABA awards. These include Best New Company and Best New Product/Service. Moreover, LifeLock was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-up’s in the world! And I kid you not!

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