LifeLock and Its Series C Funding!

I bumped into one of my billiards buddies, Richard Yap, at Filling Station in Makati City. To my surprise, Richard congratulated me on the excellent posts I did on LifeLock and the LifeLock promotion code! And I kid you not! He told me that he religiously follows my blog and all, and wanted to know more background info on LifeLock.com and its identity theft protection service.

I highlighted to Richard the fact that in January 2008, Life Lock secured $25,000,000 in Series C funding, which was led by the Goldman Sachs Group, Inc. LifeLock will utilize the funding to further support LifeLock's astounding growth and to continue it's goal of offering exceptional service to people concerned with identity theft. I also noted the fact that LifeLock was founded in 2005 by a group of professionals in the banking, payment, credit and security industries. The identity theft protection firm has realized significant growth and has been given the distinction as one of the fastest growing companies in Arizona! That's LifeLock for you!

In a nutshell, LifeLock enables “locks” by setting and automatically renewing fraud alerts with the major credit bureaus - removing member names from pre-approved credit card offers and junk mail lists. LifeLock backs its service with a whopping $1 million total service guarantee! It also added an additional service, WalletLock, to all members – free of charge, of course! What is unique about WalletLock is that it works to cancel and replace all documents and personal identifying info inside a wallet if it is lost or stolen.

By the end of our conversation, my billiards buddy further realized the consistency of LifeLock’s investments with its desire to partner with leading companies in realizing outstanding market opportunities. Such investments highlight LifeLock's market position and value proposition in protecting clients and consumers from a highly pervasive problem – identity theft.