On April 1, 2007, Pantene launched Who are This Year’s Pantene Most Beautiful contest to generate curiosity in who will be this year’s Pantene Most Beautiful women and the new Pantene Hair Fall Control shampoo.
Short descriptions of these female celebrities were uploaded in the Pantene website. Participants were given the chance to guess the faces behind the silhouettes in order to win FREE salon-styled cuts by the country’s renowned hair experts. On April 27, 2008, these shining women were finally revealed in the popular television program, The Buzz. This was quickly followed by a press conference at the poolside of the Intercontinental Manila on April 28 where these celebrities shared their newest beauty discovery - the new Pantene Hair Fall Control shampoo!
And who are this year’s Pantene Most Beautiful women? They are none other than the uber-beautiful Ruffa Gutierrez, Gretchen Barretto, Claudine Barretto, and Judy Ann Santos! And I kid you not!
"The AnitoKid loves Pantene!"
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